Due to the popularity of the Masters of the Universe toy line - a line marketed to boys, Mattel decided to release another series of toys that would be marketed to girls. Princess of Power debuted in 1985. It's primary marketing vehicle was the cartoon series She-Ra Princess of Power, which featured most of the figures and toys, along with many figures and toys from the Masters of the Universe toy line as well. Princess of Power would be successful enough to produce 3 waves of toys - with its final wave being released in 1987. Princess of Power has a lasting legacy, having influenced strong female series/brands like Xena, Sailor Moon and Powerpuff Girls, as well as having many of its characters revived in the current Masters of the Universe Classics toy line.

Accessories

Arrow (Horse) #9721 - Mattel

Butterflyer (Collector's Case) #2903 - Mattel

Clawdeen (Glamorous Cat) #9627 - Mattel

Crystal Castle - Mattel

Crystal Falls - Mattel

Crystal Moonbeam #2434 - Mattel

Crystal Sun Dancer - Mattel

Crystal Swift Wind #2433 - Mattel

Enchanta #9681 - Mattel

Royal Swift Wind - Mattel

Sea Harp #2902 - Mattel

Silver Storm - Mattel

Starburst She-Ra / Crystal Swift Wind #2898 - Mattel

Storm #9722 - Mattel

SweetBee & Crystal Sun Dancer #2901 - Mattel

Swift Wind #9191 - Mattel

Basic Series

Angella (Angelica) #9186 - Mattel

Bow #9183 - Mattel

Castaspella #9187 - Mattel

Catra #9184 - Mattel

Catra (Scratchin' Sound) - Mattel

Double Trouble #9185 - Mattel

Entrapta #2636 - Mattel

Flutterina #2453 - Mattel

Frosta #9189 - Mattel

Glimmer #9188 - Mattel

Kowl #9190 - Mattel

Loo-Kee #1969 - Mattel

Mermista #2454 - Mattel

Netossa #1835 - Mattel

Peekablue #2452 - Mattel

Perfuma #2455 - Mattel

She-Ra #9182 - Mattel

She-Ra (Bubble Power) - Mattel

Spinnerella - Mattel

Sweet Bee #2635 - Mattel

Clothes

Blue Lightning - Mattel

Colorful Secret - Mattel

Deep Blue Secret #2836 - Mattel

Fit to be Tied #2825 - Mattel